New Website Welcomes Customers, New & Old, to Rupcoe Plumbing!
After serving the South Plainfield, NJ area for over 31 years, why did owners Jim Coyle and Thomas Ruperto decide that it was time to rebuild their site? Coyle explains, “Since we started our business back in 1985, it has always been our goal to make customers feel like family.” Due to the fact that their current website did not convey that message to their customers, they made the decision to build a new site centered around convenience, comfort, and information. When the owners emphasized this to LeadsNearby, their website builder, this criteria was used as a framework for the site.
The New, Customer-Friendly Website Features:
- Easy Navigation: The functionality of the new website was an important component. With organized content, clear images and large icons, even “technology challenged” customers can navigate the site to find the information they need to make educated decisions. Tom & Jim specifically wanted to ensure that their older generation of customers would still be able to find what they were looking for, after the new website was put in place.
- More Contact Options: Another “must” for the Rupcoe owners was providing numerous avenues for their customers to get in touch with them. For this reason, the new website offers a 24/7 Live Chat option, which allows you to speak directly with a representatives anytime day or night, as well as contact us forms in every section of the site. Of course, if you prefer to call in during office hour, the company phone number is still prominently placed on every page so that service is just a phone call away!
- Customer Reviews: One of the most exciting features of the new Rupcoe website is the customer review section. “NearbyNow, the platform for our customer reviews, makes it easy for potential customers to learn about Rupcoe services through our current customers” states Ruperto. Both Coyle and Ruperto agree that adding true customer accounts of the service Rupcoe provides, helps to earn the trust of potential customers. In addtion to the reviews, the program also incorporates check-ins from the technicians about the work that was completed. This adds to the familiarity, comfort and confidence potential customers feel when allowing a new home services contractor in the North, Central NJ area, into their home.
New Site Conquers Old Problem
While building a customer-friendly website was a high priority, Ruperto and Coyle also needed the new site to solve an old problem. “Before we launched our new website, first time customers usually found us when they had a problem to solve, like a broken plumbing fixture or an HVAC system that needed repairs” explains Coyle. “So our kitchen, bathroom and laundry room renovation abilities were our best kept secret.” Now, the new website features a section detailing Rupcoe renovations, complete with remodeling ideas and insight.